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WELCOME

5 Second Rule Bracelet (5SRB) was founded by Pam Emmil in Bismarck, North Dakota in the fall of 2019 from a deeply personal journey of recovery, faith, and resilience. Inspired by the simple practice of counting backward for five seconds to interrupt negative thoughts, Pam created a bracelet using Pink Zebra Jasper gemstones as a tangible tool to help redirect the mind toward strength, hope, and positive action.

What began as one meaningful bracelet has grown into a boutique collection of handmade gemstone bracelets, faith-inspired apparel, and uplifting accessories designed to encourage people to pause, breathe, and find their inner strength within.

Each piece is thoughtfully designed to carry a message of hope, healing, and faith. Pam’s mission is not only to create meaningful products but also to share her story and help break the stigma of addiction while reminding others that their story is not over.

Today, 5 Second Rule Bracelet can be found online, at vendor events across North Dakota, and in their boutique at Kirkwood Mall in Bismarck, where every piece is created with intention, heart, and the belief that small moments can create powerful change.

Pam’s Principles

At the heart of 5SRB are a few simple principles that guide how we live, work, and serve others.

Live your best life one day at a time, knowing that small steps forward create meaningful change.
Lead with kindness and compassion, because the way we treat others matters.
Remember that you are more than your past and greater than your circumstances.

Follow your passion with courage. When your work is connected to purpose, it becomes something bigger than a job—but success still requires dedication, faith, and a willingness to hustle.

Above all, trust that God has a plan for your life. When you listen for His guidance and follow His path, you will always be led exactly where you are meant to be.

"My Pain gave me Purpose which has lead me to my Passion." - Pam Emmil

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Member Since
9/13/2019
Contact & Addresses
Primary Contact:
Pam Emmil
Phone
701-426-7887
Cell Phone
701-426-7887
Mailing Address
2401 Harding Ave
Bismarck, ND 58501-2235
Physical Address
833 Kirkwood Mall
Bismarck, ND 58504
Products
Available for Wholesale
Available for Fundraising
Category(s)
Company History

5 Second Rule Bracelet (5SRB) began in 2019 when founder Pam Emmil started selling her handmade bracelets at local vendor shows across North Dakota. Inspired by her personal recovery journey, Pam created the Classic 5 Second Rule Bracelet to help interrupt negative thoughts and encourage positive action. The brand has since grown to include faith-based hoodies and uplifting accessories. Today, 5SRB travels statewide to events like the North Dakota State Fair and opened a storefront in Kirkwood Mall in Bismarck in January 2026. All products are handmade in North Dakota.

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