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Boutique 23 is a North Dakota–based boutique offering thoughtfully curated apparel, accessories, home décor, and lifestyle goods for women and men. Founded in 2015, Boutique 23 was created with a heart for community, quality, and meaningful design. In addition to carrying unique brands, we began designing our own custom pieces in 2024, allowing us to bring original, locally inspired products to our customers.

Rooted in small-town values and a strong sense of connection, Boutique 23 believes shopping should feel personal and purposeful. Many of our designs are inspired by family, community, and the stories that shape us, with an emphasis on comfort, style, and everyday wearability. We are proud to be a locally owned business that supports other small businesses while creating products our customers can feel good about wearing and sharing.

Member Since
1/29/2026
Contact & Addresses
Primary Contact:
Danita Silbernagel
Phone
7012389192
Cell Phone
7012389192

Mailing Address
201 W Main Ave
BISMARCK, ND 58501-3741
Physical Address
201 W Main Ave
BISMARCK, ND 58501-3741
Products
Available for Wholesale
Category(s)
North Dakota Bison Crewneck

Show your North Dakota pride in the coziest way. Our North Dakota Bison Crewneck features an original graphic designed by Boutique 23 owner, Danita, and is hand-pressed in-house at Boutique 23 for a one-of-a-kind feel.

This crewneck is made on the Gildan Heavy Blend Fleece Crew, known for its soft, comfy fit and long-lasting wear. Choose from 4 graphic color options, and select your favorite sweatshirt color to make it your own. Available in solid or distressed print styles.

Perfect for layering, everyday wear, gifting, and repping ND all year long.

Company History

Boutique 23 was founded in 2015 with the vision of creating a welcoming space where customers could find unique, high-quality pieces while feeling a true sense of connection. What began as a small boutique has grown steadily over the years, expanding to a second location in 2017 and continuing to evolve alongside our community.

The name Boutique 23 holds deep personal meaning. It honors a beloved family member whose legacy and spirit continue to inspire the heart behind the business. This personal connection has shaped Boutique 23’s mission from the beginning — to create a store rooted in love, purpose, and community.

As the business has grown, so has its creative direction. In 2024, Boutique 23 expanded into designing its own products, allowing us to bring original designs and locally inspired items to our customers. Today, Boutique 23 remains a proudly locally owned North Dakota business, committed to supporting small businesses, building relationships, and offering products that tell a story.

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