Twistology Pretzels began with a simple love of seasoned pretzels and a 12-year-old's idea to create something of his own. After trying to make his own seasoned pretzels at home, Connor Arbach began experimenting with recipes and flavors until he developed a version he truly loved. What started as a kitchen experiment quickly became a business idea. Connor created a business plan, named the company Twistology and began selling his pretzels locally. He started small, selling bags to friends and family, and soon expanded to vendor fairs, pop-up markets and community events around Fargo-Moorhead. Along the way, Twistology has continued to grow its flavor lineup, customer base and community presence. Connor has also used his business as an opportunity to learn, give back and inspire other young entrepreneurs to pursue their own ideas. Today, Twistology remains a youth-owned, Fargo-based business with big plans for the future.