The Pride of Dakota program was created in 1985 by then Commissioner of Agriculture Kent Jones after he learned how state-sponsored “brand” programs worked elsewhere. Jones gathered a small group of North Dakota businesses, and NDDA’s marketing staff, to create an identifiable state “brand” that would designate products as made in North Dakota. Legislation was drafted, which was passed by the 1985 legislature.
One of the program’s first tasks was developing a name and logo. A local advertising agency came up with the name “Pride of Dakota”.
Pride of Dakota was officially launched with about 20 companies as members. Today more than 500 member companies ranging in size from large companies with more than 100 employees to “mom-and-pop” operations, participate in the program.
Our members include food companies, manufacturers, publishers, artisans, gift manufacturers and service providers. We also have associate members, commodity groups, government agencies, educational institutions, and retailers that support the program.