Pride of Dakota Holiday Showcase attendance passes 36,000

Post Date: Dec 15 2014


More than 36,000 shoppers – a new record – participated in the four Pride of Dakota Holiday Showcases in November and December 2014.

“Attendance at the Fargo and Grand Forks Showcases set new records,” said Agriculture Commissioner Doug Goehring. “Bismarck was again the largest event with more than 11,900 shoppers.”

Goehring said the numbers reflect the continued and growing popularity of the Pride of Dakota program with both shoppers and members.

“North Dakotans look forward to the annual Holiday Showcases, knowing they will find unique, high quality products while supporting our state’s small businesses,” he said. “At the same time, Pride of Dakota member companies know the showcases draw people who are specifically looking for locally-made products.”

The Fargo Showcase, Nov. 21-23, attracted 10,589 people, almost 900 more than the previous record. Attendance at the Grand Forks Showcase, held Nov. 8-9, was 6,893, compared to 6,331 in 2013. The Minot Showcase drew 6,592 customers.

Many shoppers took advantage of the half-price admission offer by bringing their own reusable shopping bags. As a measure of appreciation for service men and women – all active and retired members of the armed forces and their families – also paid half-price admission.

Jim Ekren and Sheila Renner each won $250 in Pride of Dakota bucks in the Pride of Dakota passport program; Gay Seelig and Diane Urlacher each won Pride of Dakota gift boxes. The North Dakota Ethanol Council and the North Dakota Corn Growers Association sponsored the passport program.

Administered by North Dakota Department of Agriculture Marketing and Information Division, the Pride of Dakota program provides member companies with cooperative marketing and promotional events, such as in-store demonstrations, Pride of Dakota Day and the Holiday Showcases and Harvest Showcases. The program also provides educational opportunities and representation at regional, national and international marketing expositions. More than 500 North Dakota companies are Pride of Dakota members. More information is available at www.prideofdakota.com.