Medora a stay at home mom with a lost sense of purpose decided to create her own business that not only would fulfill her need for accomplishment but also impact the family ranch in a positive way.
Being placed by God's grace in the most perfect location she decided to start direct marketing beef strait from the ranch to the consumer. What she means by perfect location is a butcher shop was literally built right next door to the east of her house and she had a fairly large population to the west of her ranch to potentially feed. 
This ended up being one of the best decisions she ever made. Having the largest hill around and such positive feedback from their clients that first year Prairie Hills Ranch Meats was born and continues to grow.